San Francisco General Hospital got a very large donation from Mark Zuckerberg and his wife, Priscilla Chan last year, instigating a rebrand of the hospital as well as upgrades to the facility and programs. Part of that is a new program being launched called “ICARE,” a piece of their mission dedicated to a higher quality of service across all staff and departments. The acronym stands for “introduce – connect – ask – respond – exit.” I created the lock up to be used as the program’s logo across a wide variety of materials they will be creating.
Additionally, we pulled the icons to be used individually as needed.
I worked off of the guidelines that came with the hospital rebrand, which had a wonderful array of colors to work with. I’ll share that logo here so you can see what I was working with.
There is more to come with them, but I thought this was a pretty cool project to start off with!