Watercolor for Siqin Advertisement

Advertising, Illustration, New Piece, Painting, Print

I got a very interesting illustration project last week. I was approached by an international clothing company (based in DC here in the states) called Siqin that designs high-end clothing lines inspired by East-Asian, specifically Mongolian fashions.  They were interested in having me create a watercolor that they could use for the 2014 season in their advertising and catalogs.

Based on a photo of a model riding horseback through a chaparral  terrain, they wanted to heighten the sense of adventure and romanticism that their clothing lines express, in addition to putting her on a Gobi desert background. I was happy to take on the project, as it’s a very unique request and it’s always nice to have an excuse to break out the watercolors.

Siqin v2 web

I used the reference photo and followed it pretty literally as far as form and color (well, with some caveats – I don’t like painting with black, so the horse is a blend of dark colors, mostly purple). Only other changes were to make the face a little more Eurasian and have her leaning in, not holding the reigns, so I have her lightly touching the horses neck instead. Having the nature of the clothing be clear was another factor I considered, so was careful to recreate the lines and folds of the fabric.

Sketch web

Here is a quick look at some of my sketches and the reference.

It was a quick project, turned around in just a couple days. Looking forward to seeing the final product in the Washington Post where they’re placing the ad.

 

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3 thoughts on “Watercolor for Siqin Advertisement

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